Innoson Group targets Africa market with Nigerian cars

Business News
By Gilbert Ekugbe
“I am not just interested in Nigerian market alone but the African market and that is where my interest lies now,” said the Chairman of Innoson Group, Dr Innocent Chukwuma.
Chukwuma stated this when he was honoured with the Nigeria Institute of Public Relation, NIPR’s, ‘Brands Symbol Award’, which was conferred on him by the Acting chairman of Federal Capital Territory, FCT, Abuja chapter of the institute, Aliyu Aliyu.
He disclosed that the company would commence the manufacturing of affordable and quality vehicles in Nigeria by 2018.
 “I believe that anything you are doing, do it well and if properly done it will market itself. In Innoson Motors where things are done well we try as much as possible to meet international standard ad to meet our customers’ demand and expectation with good quality, which people are interested in our vehicles everywhere,” he said.
Chukwuma said the company would begin to roll out the brand new affordable cars from January and would significantly curtail the importation of expensive vehicles into the country.
“I am going to launch a car in one month’s time that people can easily buy in Nigeria with small money. I am looking at about N3 million. The car will be big size, which will have air condition, automatic gear and other comforts that will make it easier for all,” he affirmed.
He commended the Federal Government for its efforts at making Nigeria an automobile manufacturing destination, while he called on Nigerians to patronize and support manufacturers in the sector, as well as other sectors.
He said this would drive the growth and development of the manufacturing sector, which remains the only way Nigerian economy could grow faster.

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