Promasidor Nigeria Limited has emerged as one of the 2017 top 50 brands in Nigeria.
A press release issued by the company’s Head of Legal/Public Relations, Mr Andrew Enahoro, said a survey conducted by the Top 50 Brands Nigeria, a research organisation, has picked the dairy producer as one of the top 50 brands in the country.
“The organiser said the selection was a result of a year-long rigorous research, using Brand Strength Measurement (BSM) index, a model that tests a brand’s ability to deliver its promise to consumers,” said Enahoro.
According to him, Chief Executive Officer of the research firm, Mr Taiwo Oluboyede, has presented the certificate of award to Managing Director of Promasidor, Mr Anders Einarsson, at the company’s premises in Lagos.
“Promasidor and other brands that emerged “have weathered the storm of recession; achieved remarkable growth with better understanding of the market and worked aggressively towards meeting the expectations of consumers while delivering on their promises with many increasing their equity amidst the difficult times,” said the statement.