By Franklin Ocheneyi
“NIGERIAN Breweries Plc identifies with the Nigerian passion for the game of football, as well as the desire and expectation for more groundbreaking feats by the national teams. We are delighted to be partnering with the Nigerian Football Federation to celebrate this true passion that is fueled by patriotism, resilience and desire for victory, through the platform of Football.”
That’s how Mr Jordi Borrut Bel, MD/CEO, Nigerian Breweries Plc described the partnership agreement between the company and the Nigerian Football Federation (NFF) to have two of Nigerian Breweries Plc’s biggest brands, Star Lager and Amstel Malta as the official alcoholic and malt beverages of the National Football Teams of Nigeria.
Mr Franco Maria Maggi, Marketing Director, Nigerian Breweries Plc, said: “Essentially, this is a partnership with all of Nigeria, to support all the national football teams representing this great nation on the football pitch, and the millions of fans who watch with excitement, support and cheer the team. Star Lager has always been a strong supporter of Nigerian Football and the fans of the game, gearing all football stakeholders and fans to shine on, while Amstel Malta is well known for inspiring people to be the best they can be.”
Speaking at the ceremony, Mr Amaju Pinnick, the NFF President, said “This partnership is very significant, not only because of what the NFF and the national football teams stand to gain but also because of what is in it for the fans and supporters of Nigerian Football. The benefits of having Star and Amstel Malta as the official alcoholic and malt beverages of the national teams respectively will ultimately help the Federation build on its recent achievements.”
Recall that the Super Eagles will be competing at 2018 FIFA World Cup in Russia. Nigeria will be making its sixth appearance at the competition playing Argentina, Croatia and Iceland in Group D. With the Super Eagles squad abounding with experienced players and young talents, the fans will have high hopes for the team and will be expecting them to shine on to greater success.