Cadbury Nigeria Earmarks $50m for New CSR Initiative, Healthy Lifestyle

Business News

By Franklin Ocheneyi

 Cadbury Nigeria Plc has joined nine other countries in the Mondelez International family to launch a Healthy Lifestyle Programme aimed at bringing nutrition education, active play and fresh foods to at-risk children and their families in Nigeria. This initiative, will involve a $50 million multi-year commitment.”

In a statement yesterday, the Managing Director of Cadbury West Africa, Mr. Amir Shamsi, said: “This is the first-ever Mondelez International Foundation-funded effort in Nigeria. The programme, which will run over a three-year period, is targeted at nearly 6,000 children and families in nine schools. It will operate in Cadbury Nigeria (Ikeja and Ondo) and focus on nutrition and healthy lifestyle.”

He said that the Foundation will partner Helen Keller International to teach about 6,000 children the importance of proper nutrition, physical activity and gardening through in-school and after-school activities.

“Making a positive impact on the people and the planet is at the core of who we are,” added Sarah Delea, President of the Mondelēz International Foundation, in a statement. “Since 2012, our partners and their programmes have been transforming the lives of more than a million children around the globe by increasing their nutrition knowledge, physical activity and access to fresh fruits and vegetables. The addition of seven new programmes further builds on our commitment to help communities thrive and improve the well-being of school-age children and their families,” he said.

Speaking on the partnership, Kathy Spahn, President and CEO of Helen Keller International, said: “We’re proud to partner again with the Mondelēz International Foundation to implement nutrition education and healthy lifestyle projects in Nigeria. “We came together in Indonesia to improve the well-being of children and their families. We’re excited to now bring our combined expertise to Nigeria to encourage and instill healthy habits in children from an early age.”

Nigeria Industrial Digest learned that ten countries where the programme is being implemented are Nigeria, Argentina, Australia, Egypt, France, Russia, and Ukraine, the United States, China and India. The programme is estimated to benefit 365,000 children and their families worldwide over the next three years.

To learn more about the Foundation, its partners and the impact of its programs, please view the factsheetinfographic and newly released video.

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