Nigerian Breweries Reward Distributors for Robust Performance

Business News

By Franklin Ocheneyi

Nigerian Breweries Plc, weekend, celebrated its distributors and trade partners who excelled in the course of their business partnerships with the company in the Financial Year ended 2017.  The company also promised more exciting years ahead for consumers of its products all over the country.

From Left to Right: Mr. Uche Unigwe, Sales Director, Nigerian Breweries Plc; Mrs Maduakor; Mr. Ken Maduakor, Chairman, Ken Maduakor Group Limited, winner, National Champion Award /2017 Best Distributor; and Mr. Jordi Borrut Bel, Managing Director, Nigerian Breweries at the Company’s Distributors Award in Lagos .

The awards presented during the event included:  CFAO Award for non-alcohol Distributors; Growth Award and Isuzu Direct Depletion to Road Award. Others were Regional Key Transporters Award; Brand Champions; National Key Transporter; Regional Champions and National Champions.


In the high point of the event, last’s year winner, Ken Maduakor Group Limited from Nnewi in Onitsha Business Region clinched the National Champion Award as the Company’s best distributor for 2017. Ken Maduakor Group had also won the award in 2016, making this the third consecutive year it would be named best distributor.

Ifeoma Chukwuka Nigeria Limited, came second while Nathan Ofoma and Sons Limited, Nkpor, Anambra State clinched the third position.

Mr. Kenneth Maduakor, Chairman of Ken Maduakor Group thanked the company for the gesture and advised that the momentum be sustained to stay on top.

For their efforts, Maduakor got an Isuzu Truck, an award trophy and ten Pallets; Ifeoma Chukwuka got an Isuzu NMR, an award trophy and six Pallets; while Ofoma got six pallets, an award trophy in addition to an Isuzu NMR.

In the Transporter of the Year category, Ancaps Global Investment Limited from Kaduna won the National Key Transporter Award and got a plaque, an award trophy and a Mitsubishi L200 double cabin 4×4 DC Van. Priwan Ventures Nigeria Limited from Enugu which won the raffle draw for the night got a Mitsubishi L200 van.

Thank You

Mr. Uche Unigwe, the company’s Sale Director, thanked the distributors for the value added to the business last year, while also restating the commitment and sustained support of the company in the years ahead despite the continuing challenges.

He explained that the theme of this year’s award: “Winning More Together”, was conceived to recognize and reward the excellent performance of the company’s distributors and transporters for the year 2017.

Unigwe described the partners as “super stars of Nigerian Breweries who constitute the important segment in the route to the market”.

In his remarks, the Managing Director of Nigerian Breweries Plc, Mr. Jordi Borrut Bel, also lauded the partners for their long years of support and affirmed that the company looks forward to a more rewarding relationship with them in the years ahead.

“As partners for progress, we need you now more than ever before to win. The environment is more intense and the competitive landscape continues to change. This are challenging times in the market.”

“The strategy to forge ahead and win is to shift focus to “our boss”, which is the consumer. In the years ahead, we will excites the consumers more and make them happy. We should work together to woo the consumers,” he said.

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