The University of Jos, Port Harcourt, Benin, Lagos and Calabar have been chosen to host the maiden edition of PZ Cussons Imperial Leather and Canoe fashion design competition tagged ‘Masters of Style’. The competition is targeted at university undergraduates with talent in fashion designs, reports The Nation.
According to PZ Cussons, the competition is aimed at discovering young and budding talents aspiring to become fashion designers in the industry.
Speaking on the initiative, the Head of Marketing, PZ Cussons, Charles Nnochiri said the competition would be open to only students of the selected universities across the country. “As you may know our brands, Imperial Leather and Canoe are big on luxury and style and have over the years supported many initiatives that have promoted the entrepreneurial spirit amongst Nigerian youths.
We have only thought it necessary to set up a platform that will continue to give rise to fresh talents in fashion designing and give them the initial push and support they need to go on and achieve their dream of becoming top designers. The youth being the future of our nation is not lip service to the PZ brand. Therefore our need to invest in the brighter and productive future is what has given birth to the ‘Masters of Style’ competition,” he said