• Sets to compete with Nigerian Breweries, Guinness
Anheuser-Busch InBev(AB InBev), the world’s largest beer maker and parent company of International Breweries Plc (“IB Plc”) is set to take on entrenched competitors in the Nigerian beer market – Heineken controlled Nigerian Breweries and Guinness Nigeria majorly owned by Diageo Plc.
IB Plc, maker of Trophy Lager, will tomorrow commission its new brewery which was constructed at a cost of $250 million. The new facility which is located at KM 3, Flowergate Industrial Scheme, Sagamu-Abeokuta Expressway, Ogun State will be AB InBev’s second largest brewery in Africa, behind one it owns in South Africa.
Speaking ahead of the commissioning, the Managing Director, IB Plc, Mrs. Annabelle Degroot, said: “International Breweries Plc is a brand that places a premium on quality. Bearing this in mind, we will spare no expense or effort in ensuring that Nigerians are treated to the best traditions in brewing, with outstanding recipes, superior ingredients, innovation and world class techniques. The outcome is to ensure satisfaction and enjoyment for our consumers.”
Also commenting on the planned commissioning, the Plant Manager for the Sagamu brewery, Tony Agah, said: “This [new brewery] will have a significant multiplier impact on the value chain within Ogun State and its environs.
It will provide direct and indirect employment, locally manufacture global brands and support Nigeria’s foreign direct investment aspiration,” he said.
He noted that the first phase of the development of the plant had been completed with over 300 Nigerians already employed.
Recall that AB InBev’s Nigerian subsidiaries: International Breweries Plc, Intafact Beverages Limited and Pabod Breweries Limited were merged into one at the end of last year.