LAGOS, Nigeria – Cadbury Nigeria Plc has donated 100 cartons of Bournvita to assist victims of flood disaster that ravaged several rural communities in Etsako, Edo State, recently.
In a statement, the Director, Corporate and Government Affairs, West Africa, Mr. Bala Yesufu, said the gesture was in furtherance of the Company’s corporate social responsibility (CSR) initiatives.
According to Yesufu, Etsako Club ’81, a socio-cultural group that represents the interests of the affected communities, had approached Cadbury for assistance following the natural disaster. He said the Management of the Company approved the donation to provide some relief to those affected.
“As a company, we believe that the displaced people in these communities require immediate succour in terms of a food drink like Bournvita that is rich in energy and essential micro-nutrients,” Yesufu said. “We therefore support these communities with 100 cartons of Bournvita, as part of our corporate social responsibility (CSR) agenda. We hope this will help in some way to ameliorate the plight of the victims.”
The President of the Club, Barrister Asamah Kadiri, who led the team on a visit to the Company’s head office in Agidingbi, Ikeja, Lagos, expressed gratitude to Cadbury’s management for the prompt response and magnanimity.
“The generous and invaluable support of organisations like yours make the society a great place to live in,” Kadiri said.
Cadbury Nigeria is fully involved in CSR initiatives, and is currently executing a three-year community partnership, in collaboration with Helen Keller International (HKI), to promote good nutrition and healthy lifestyle, for over 6,000 children in nine public primary schools within its host community in Lagos. Various stakeholders have lauded the initiative, which they noted will cause positive behavioural change among the children and their parents.