Vitafoam Innovates New Products Difficult to Clone  – GMD

Business News


By Gilbert Ekugbe

Differentiation had become one of the hallmarks of Vitafoam Group which makes it difficult for anyone to clone the company’s unique products.”

That’s how Mr.Taiwo Adeniyi, the company’s Group Managing Director and Chief Executive Officer, described innovations that went into the making of its products.

Speaking during the launch of  eight new products into the market, he said that  they include Vita Pearl, a pillow that regulates temperature and draws moisture from body, assorted Customized Beds, Sofas, Trifold Mat for Leisure,  Reading Chairs, three Specialized Mattresses including orthopaedic and classic and various Polyurethane Sandwich Panel Steels. customers satisfaction.

“For us in Vitafoam, we are very concerned about innovation. Our ability to research, develop and then end up in innovating different products that meets the customers’ needs gives us great satisfaction.

“In the history of Vitafoam, this launch is one event long overdue because we have sneaked into the market a number of products which were not particularly launched this way. We delight ourselves to be able to make history once again. This is another step in the right direction to sustain our corporate culture of shareholder Value,” he said.

Also, the Operator, Ilupeju Vitafoam Comfort Center, Mr Toye Adegboye, explained that the some of the products are pocket -friendly and without compromising standard.

“As a good corporate citizen, all the company’s products are of high quality and the target of Vitafoam as a group is to produce affordable high quality products which is making business to thrive for us as their partners”, said Adegboye.

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