PZ Wilmar Food Limited has identified a relationship between feeding well and productivity in workplaces and among students.
Through its Mamador brand, the firm said it will continue to push for healthy feeding habits among Nigerians and encourage them to adopt a healthy and balanced breakfast lifestyle.
Speaking during the launch of its breakfast campaign in Lagos, it said it will sensitise the public on the need for a more healthy approach to breakfast.
Category Marketing Manager, PZ Wilmar, Chioma Mbanugo, stressed the need to drive understanding of the importance of breakfast for children.
“We want to inspire a new generation of healthy Nigerians, which is why we have decided to pay attention to the leaders of tomorrow, essentially because we believe it is important for the children to know why breakfast is the most important meal of the day and also what constitutes a healthy breakfast. The goal is to enable them have a great head start each day, which is where the Mamador Light Fat Spread comes in, as it offers loads of nutrients essential for growth and development, especially in children. Choosing breakfast foods that are rich and balanced with nutrients boost kids’ attention span, concentration, and memory — which they need to learn in school. We want to equip these children enough to also inspire their parent to make the right breakfast choices for them,” she said.