By Industrial Digest
The Lagos Chamber of Commerce and Industry LCCI is on the move to build a world-class international convention center in the State.
The Chamber also unveiled its new corporate logo, after 132 years of existence.
These developments were disclosed this week, by the LCCI President, Mrs. Toki Mabogunje, during a review of their activities in the outgoing year 2020, and the outlook for 2021.
“We intimated the Governor of the state, Sanwo-Olu, of the Chamber’s intention to develop a world-class international convention center for Lagos.
“The Governor assured the Chamber of his support of the Chamber’s interest in developing the International Convention Center for Lagos,” she said.
Regarding the rebranded logo of the chamber, she said ” our Chamber was founded in 1888 and this makes us a heritage brand. A heritage brand is an organization that has been in existence for decades, perhaps centuries, and finds a way to tap into its history to procure loyalty and drive future operations.
LCCI at 132 years old is that heritage brand.
As a heritage brand, the LCCI, as with other heritage brands around the world, to stay relevant and avoid becoming a relic, engage in rand refresh from time to time.
This allows the organization to highlight its unique position in the marketplace, reinforce its value, and gain a new perspective for what lies ahead.
It has become necessary to ensure a strong connection with the new generation of entrepreneurs and the contemporary business community without losing the cherished values of our history and heritage as the oldest Chamber of Commerce in West Africa and the second oldest in Africa.
We believe the move will strengthen the LCCI brand essence as it brings a new perception to its corporate image and visibility.
In the year, we commenced a Brand Refresh Project to give the Chamber a contemporary outlook without changing its fundamental identities. We have refreshed the logo after due consultation with the Council, the Board of Trustees, and the Executive Committee of the Chamber. It was quite an inclusive process. “