Coca-Cola’s innovative new paper bottle for plant-based beverage AdeZ will attract the 43% of global consumers that stated how ethical or environmentally friendly a product influences their product purchasing decisions, according to a survey by GlobalData*.
The move will encourage other companies to launch plastic packaging alternatives, and, in the long-term, consumers should expect to see paper-based bottles appearing for other liquid products in the hospitality, restaurant, and café (HoReCa) segment and other retail stores, ranging from beers to soft drinks, juices, and ready-to-drink (RTD) items.
GlobalData’s survey also found that 22%* of global consumers now view recyclable or reusable packaging as significantly more important since the pandemic began, while 12% claimed it was their top priority.
Kaila continued: “Consumers worldwide are increasingly expecting brands to develop and bring to market new and sustainable packaging innovations. Sustainability and reducing environmental impact have become increasingly critical to consumers’ brand perception in the pandemic because it has given consumers time to gain a new perspective on their environmental and social footprint.
Kaila adds: “This innovation is an important step in the development of a viable liquid packaging solution, and is likely to impact the overall beverage industry positively.”