The Coca-Cola Company, has announced a new design system for the Coca-Cola trademark that brings Coca-Cola, Coca-Cola Zero Sugar and Diet Coke together.
The new design is simplified, removing added elements such as the red disc, to elevate the iconic trademarks with global consistency. It also raises the Coca-Cola logo to the top of the label.
The design begins with the brand’s original and universally-recognised colour red.
When red is paired with white Spencerian script, it is Coca-Cola Original Taste.
When paired with black script, it is Zero Sugar, leveraging the trademark and typography is a different way to indicate the Zero Sugar variety coupled with other details such as black bottle caps.
Diet Coke will also sit within the Coca-Cola trademark design family, with its signature silver background and red logo.
The updated design will be led by Coca-Cola Zero Sugar, which has also debuted an evolved recipe with a delicious and refreshing taste that brings it close to that of the iconic, Coca-Cola Original Taste.
Source : Marketing Edge